Authority site
Bring articles, guides and reference material together around a focused subject, with a clear editorial point of view.
For exampleA publishing destination about commercial energy decisions.
The Atlas digital asset catalog
Intelligence, in
34 useful forms.
Atlas is designed to turn research and intelligence into digital properties, content, tools, data, visuals and sales materials that help people learn, decide and act.
34 asset typesFrom focused guides to connected digital properties.
7 categoriesDifferent formats for different audiences, questions and decisions.
One foundationResearch, intelligence and automation connect the work.
Choose the right form
Start with the job
it needs to do.
Build a destination. Explain a subject. Support a decision. The right asset begins with what your audience needs, then gives the intelligence a useful shape.
01 / Digital Properties / 05 types
Build a destination.
Connected places to publish, organize and explore a subject. These formats combine written material with a complete website experience.
Resource hub
Give a defined audience one organized place to find guides, tools, answers and reference material.
For exampleA resource center for a business customer community.
Local site
Connect useful information to a specific place, its services and the people who live or work there.
For exampleA city-focused guide to local services and resources.
Comparison property
Build a destination where visitors can explore alternatives using consistent criteria across many pages.
For exampleA site comparing products within a specialist category.
Knowledge base
Organize explanations, procedures and answers so readers can solve recurring problems and find related information.
For exampleA searchable library of product or service guidance.
02 / Authority Content / 06 types
Earn attention with depth.
Help people understand a subject, evaluate alternatives and make informed decisions with substantive editorial content.
Buyer guide
Help readers work out what matters before choosing a product, service or approach, including practical trade-offs and questions to ask.
For exampleA guide to choosing a commercial energy service.
Feature
Develop an in-depth editorial treatment that connects the important details of a subject into a coherent, useful story.
For exampleA detailed profile of a vehicle, company or emerging practice.
Explainer
Make a complex idea approachable by showing how it works, why it matters and what readers need to understand next.
For exampleHow demand charges affect a business electricity bill.
Comparison
Evaluate a defined set of alternatives against meaningful criteria, showing where each fits and which trade-offs affect the decision.
For exampleTwo service approaches compared for different customer needs.
Case study
Show how a real customer or project moved from a challenge to a result, giving readers a concrete example they can learn from.
For exampleAn evidence-backed account of a completed customer project.
Thought leadership
Develop a distinctive, evidence-informed argument that helps an audience see an issue differently and consider its practical implications.
For exampleA reasoned perspective on a change affecting an industry.
03 / Research and Intelligence / 05 types
Make evidence useful.
Turn a defined question and reliable sources into intelligence people can inspect, understand and act on.
Market report
Describe a defined market using sourced observations, clear measures and a stated time period, explaining the dynamics that matter.
For exampleA review of an industry segment and its current drivers.
Research brief
Bring the answer to a focused question, the important findings and their implications into a concise, practical briefing.
For exampleWhat a regulatory or technology change could mean for a business.
Competitive analysis
Examine relevant competitors and alternatives using comparable observations, so differences are grounded in evidence.
For exampleA review of how providers explain and position their services.
Evidence dossier
Bring the key sources and facts behind an important question into one organized evidence pack, making the basis for a decision easy to follow.
For exampleA source-backed evidence pack for an important business question.
Trend report
Show how a market, audience or industry is changing over time, and explain what those changes could mean for future decisions.
For exampleA review of changing demand within a specialist market.
04 / Lead Generation / 05 types
Give people a useful next step.
Offer practical resources that help prospective customers work through a problem before they decide to engage.
Downloadable guide
Package a useful treatment of a subject into a standalone resource that readers can keep, share and revisit.
For exampleA practical planning guide offered to prospective customers.
Checklist
Turn a process or decision into a concise sequence of checks that helps readers prepare, compare or complete the task.
For exampleQuestions to ask before signing a service agreement.
Workbook
Combine explanations, prompts and exercises to help readers work through a problem and record their own decisions.
For exampleA planning workbook for evaluating a business initiative.
Calculator
Turn meaningful inputs into useful estimates so people can compare scenarios and see how different choices affect an outcome.
For exampleAn estimator that helps a business compare costs or potential savings.
Assessment
Guide readers through an evaluation using defined criteria, then explain the findings and possible next steps.
For exampleA readiness assessment for a proposed business change.
05 / Directories and Data / 04 types
Turn information into infrastructure.
Organize entities, observations and relationships into resources that can support repeated discovery and decision-making.
Specialist directory
Make a curated set of relevant organizations, services or other entities easier to discover and evaluate through consistent attributes.
For exampleA directory of specialist providers serving a defined market.
Structured dataset
Organize information into a consistent schema so it can be reused, checked, filtered or connected to other tools.
For exampleA documented collection of entities and their sourced attributes.
Benchmark database
Collect comparable observations to help users understand relative performance within a defined context.
For exampleA reference database of measures collected using one stated method.
Knowledge graph
Represent entities and their sourced relationships so readers or connected tools can explore how a subject fits together.
For exampleA map of organizations, products, locations and their connections.
06 / Visual Assets / 05 types
Show what words alone cannot.
Translate ideas, evidence and processes into visual experiences that make complex information easier to understand and share.
Original illustration
Communicate a specific idea through a purpose-made image, guided by a clear brief and explanation of its intended meaning.
For exampleA conceptual illustration for a specialist article.
Infographic
Combine a narrative, selected facts and visual structure to make an idea or sequence easier to understand at a glance.
For exampleA visual explanation of the stages in a business process.
Data visualization
Make sourced data easier to interpret through a chart or other graphical view with clear labels, context and explanation.
For exampleA chart explaining a documented change over time.
Comparison graphic
Show the meaningful differences between alternatives in a visual format designed for a quick, fair comparison.
For exampleA graphic comparing features against consistent criteria.
Visual guide
Use a sequence of images and supporting explanations to help readers understand a process or complete a task.
For exampleAn illustrated walkthrough of a process or task.
07 / Sales Assets / 04 types
Help the right decision happen.
Give an audience a clear account of the problem, the available choices and the value a proposed approach could provide.
Presentation deck
Shape a sequenced narrative for a specific audience, moving from the question and evidence to a clear decision or next step.
For exampleAn executive briefing or a customer-facing presentation.
Decision guide
Help readers weigh options against explicit criteria, understand consequences and choose an appropriate next step.
For exampleA guide to choosing between different implementation approaches.
Capability overview
Explain an organization’s relevant abilities, where they apply and the evidence that supports them in language a prospective client can use.
For exampleA focused overview for buyers evaluating a specialist provider.
Solution brief
Connect a defined problem to a proposed solution, explaining the approach, intended value and practical conditions for success.
For exampleA concise brief describing an approach to a customer’s business need.
Build with purpose
The format follows
the opportunity.
One audience may need a clear explainer. Another may need a connected resource hub. Atlas brings the intelligence together so the right asset can take shape.
Explore Atlas IP